AUSTIN BUTLER STARS IN YSL BEAUTY’S MYSLF ABSOLU CAMPAIGN

YSL Beauty ushers in a new era of feel-good intensity with MYSLF Absolu, a bold reinterpretation of its beloved MYSLF fragrance line. Embodying the ultimate anti-boredom scent, it invites unapologetic self-celebration of: “Absolutely radiant. Absolutely intense.”

The new woody-floral cologne is brightened by a cool, spicy burst: fresh ginger and cardamom invigorate the top notes, while a radiant orange blossom heart blooms warmly. Anchoring it all is an amplified patchouli accord, sustainably sourced from Indonesia and crafted through fair trade programs to give MYSLF Absolu its deep, sensual base.   

The bottle matches the scent’s sleek and mirror-like daring energy. It’s a metallic monolith that reinterprets YSL’s signature silhouette in bold, couture style.

At the forefront of the campaign is Austin Butler. Celebrated for his Golden Globe–winning turn in Elvis and recent roles in Dune: Part Two and Masters of the Air, he becomes the face of this new fragrance with a message rooted in joyful authenticity of “Feel it all, feel everything.”

In a recent exclusive feature, Butler reflected on fragrance as a form of identity, rooted in childhood memories and a tool for self-expression. He described how MYSLF Absolu’s interplay of bergamot, ginger, cardamom, orange blossom, woods, and patchouli feels both grounding and versatile.