EMPORIO ARMANI AND THE POWER OF BEING YOU

words by VERONICA TLAPANCO SZABÓ

One of the best compliments out there is undoubtedly “you smell so nice.” To earn that kind of praise, one must take the necessary precautions, namely, choosing a scent that aligns with who you are, what you stand for, and carries that proudly. Enter Emporio Armani’s POWER OF YOU Eau de Parfum, a luminous mist to leave behind in any room you step in, making you that much more unforgettable.

Encased in a ruby-toned, jewel-like bottle, POWER OF YOU is gourmand in the most addictive way. It opens with a tangy maracuja–passion fruit accord and a solar frangipani note, beautifully contrasted by an enveloping vanilla. The result has this undeniable magnetism, making it hard to ignore, much like Kendall Jenner herself. Fronting the new POWER OF YOU campaign, Jenner embodies the fragrance “I try to be as authentic as possible, and I hope that inspires others to do the same,” she says. “The most powerful thing you can do is be yourself and embrace your individuality. Our individuality is what makes us beautiful.”

On embodying one’s power, she adds: “Being grounded in your truth means knowing who you are, and that's the ultimate confidence boost. The fragrance helps to remind me of that and captures that feeling. When you spray it on, it gives you that extra boost to help you feel you are ready to take on anything.” Versatility is also key, and POWER OF YOU delivers. “You can wear it during the day to work or at night to a party, it just works for all occasions,” Jenner notes. Set to the beat of Underworld’s Born Slippy, we’ll be on the lookout on January 19th for the launch of POWER OF YOU, smack on time to accomplish that new year, new me!