JUNG KOOK BECOMES CHANEL’S NEW GLOBAL AMBASSADOR FOR FRAGRANCE AND BEAUTY

Chanel has just appointed Jung Kook — global pop star and member of BTS — as its new Global Ambassador for Fragrance & Beauty. The announcement marks a significant moment for the House, aligning Chanel with one of the most influential artists of his generation.

images courtesy of CHANEL

“I have long admired his incredible talent… He perfectly embodies the essence of our House,” says Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance & Beauty. Jung Kook’s career spans record-breaking solo releases, international collaborations, and contributions to BTS’ extensive catalogue. From “Seven” topping global charts to his acclaimed FIFA World Cup performance, his creative range and cultural impact make him a natural fit for the Maison.

“CHANEL cherishes its timeless heritage while constantly reinventing itself… this partnership is especially meaningful to me,” Jung Kook shares.