THE NAKED TRUTH IS ‘I ONLY WEAR M·A·C’
words by VERONICA TLAPANCO SZABÓ
M·A·C lays it all bare, quite literally, in their latest campaign, ‘I ONLY WEAR M·A·C’, proving that when your foundation has you covered, you really don’t need anything else. For the occasion so many of our favourites are gathered, creating an atmosphere that feels almost impossibly intimate. The moment is beautifully captured by the Dutch-American fashion photography duo, Inez & Vinoodh who are trailblazers in digital image editing and renowned portraitists of celebrities. Which is very fitting given the A-list ensemble gathered for Mac in this campaign, so let’s take a closer look at the genre-defying, generation-spanning cast shall we?
images courtesy of M·A·C
These cultural forces, who put their foundations through the test daily in their activities are here to spread the message that “when your foundation can do it all, it’s all you need to wear.” As announced last week, Doja Cat made her debut as M·A·C’s new Global Brand Ambassador. This time, however, she isn’t biting into lipstick; instead, she’s exploring a different range of M·A·C cosmetics while showing off her feline flexibility in the Studio Fix Fluid, complete with SPF 15.
image courtesy of M·A·C
After starring in over 20 seasons of Keeping Up with the Kardashians, Kris Jenner knows a thing or two about long-wear foundation that performs both on and off camera. And if it’s Kris Jenner, the matriarch and mogul herself, approved (all while shaking her signature martini atop a moving treadmill), consider it the ultimate seal of approval.
image courtesy of M·A·C
Next up, Bach Buquen has come a long way since his Parisian metro ‘get ready with me’ videos. He rose to fame with the goal of normalising makeup for men, reminding us that acne happens to just about anyone and that everyone deserves the chance to feel confident, with or without covering it.
image courtesy of M·A·C
Gabriette is back at M·A·C too, and while we’ll always remember her M·A·C lip combo that first sold us on her Tim Burton-esque, otherworldly beauty, this time the spotlight is on foundation. She is definitely one to put Studio Fix Fluid to the test in her hot, sweaty kitchen, mixing, whisking, baking, and frosting through it all.
images courtesy of M·A·C
Time for the details,M·A·C is all about asking the right questions, 'Can your foundation do this?’ From oil control and sweat resistance to 24-hour wear and skincare-powered radiance the answer is yes it can! Studio Fix delivers high-performance formulas without any compromise. Whether you love a soft-matte finish or a natural glow, these foundations, both liquid and powder, are designed to enhance, correct, and adapt across an impressive spectrum of shades for every skin tone and type. The Studio Radiance Serum-Powered Foundation, in particular, turns heads with it’s 33% skincare ingredients. Pure proof that M·A·C Studio is all about high-performance formulas for all day, every day. Because when your foundation can do it all, why wear anything else?
