GREY GOOSE ALTIUS AND NUMÉRO NETHERLANDS CELEBRATE THE ART OF LEGACY

Grey Goose Altius and Numéro Netherlands came together for a two-part event in Amsterdam: an exhibition celebrating the brand’s philosophy of The Art of Legacy, followed by an L’After after-party that gathered creatives, friends, and contributors under one roof.

The evening opened with the exhibition, hosted at the renowned art gallery Kunsthandel P. de Boer. Among the works of Old Masters and contemporary art pieces were presented the photograph series created as a result of this collaboration. Under the creative direction of Daniel Sars, the images capture Olcay Gulsen, René van Rappard, Won Yip, Niels de Boer, Didier Froger and Eelko van Kooten; six personalities who became the embodiment of what Grey Goose Altius represents — a modern vision of success and prestige. Each image explores a different attitude toward the idea of “letting go,” not as a dramatic release, but rather as a moment of clarity.

The atmosphere stayed intimate throughout the exhibition. People lingered, circled back to certain images, or formed small groups around the photographs, discussing creative work, the shoot itself, and the themes behind the campaign. Grey Goose Altius cocktails were served in simplistic cocktail glasses that echoed the visual language of the series: clean, and sophisticated.

After the exhibition closed, the event shifted to the after-party. Ruben Michael opened the night with a warm, rhythmic set, inviting the guests to relax and continue enjoying their evening. Didier Froger followed with a smooth, confident selection that matched the mood of the room and kept the energy steady without overwhelming it. The night closed with a set by Faffy, who brought a laid-back, late-evening atmosphere that carried the event to a comfortable finish.

Throughout the night the bar offered a selection of Grey Goose Altius drinks designed to highlight the vodka’s clean, crisp character. Grey Goose French Mule, Passionfruit Martini and Grey Goose Altius on the rocks perfectly aligned with the refined theme of the night while offering something for everyone.

And just like that, the night ended the way it began: easy and unhurried. A celebration of art, community, and the legacy of Grey Goose Altius.

The Art of Legacy is on exclusive view at Kunsthandel P. de Boer on the Herengracht in Amsterdam. Visits are possible only by appointment and can be scheduled via rsvp@kunsthandelpdeboer.com.