PARAJUMPERS X NUMÉRO NETHERLANDS: THAT OTHERS MAY LIVE

words by MARIE-PAULINE CESARI
photography by DANIEL SARS

For the first-ever Parajumpers event in Amsterdam, Numéro Netherlands set sail on an editorial-driven voyage through the city’s canals;  an experience that blended the brand’s DNA of rescue, exploration, and endurance with a refined sense of storytelling and design. The evening became a living narrative: a journey across the waters, guided by courage and connection.

Anchored in Parajumpers’ enduring motto, “That Others May Live,” the activation unfolded as both an homage and a reinterpretation of the brand’s origins — inspired by the fearless missions of the 210th Rescue Squadron in Alaska. The Amsterdam canals transformed into a symbolic sea of stories, where the boat became a vessel of hope, discovery, and creative expression.

The setting merged functionality and poetry: suspended ropes, metallic structures and soft fabrics evoking parachutes caught mid-flight. Each detail; from yellow hiking straps running through the center of the table to parachute sheets draped over the benches; reflected Parajumpers’ legacy of purpose-driven design, reinterpreted through the lens of Numéro’s aesthetic. 

At the heart of the evening was the creative workshop “Message in a Bottle: For Your Journey,” in collaboration with Flessie Amsterdam. Guests were invited to pause and reflect on what it means to be found, to be saved, to be connected. They painted and wrote their own messages of hope on natural wine bottles; small vessels of meaning ready to drift into the unknown. Each bottle became a symbolic artifact: a rescue mission turned inward, where self-expression meets survival.

The experience continued through a culinary narrative shaped by a private chef, with a menu inspired by cold climates and maritime exploration. Each bite; from Snow Crab Tartelette with Green Apple and Lime to Matcha Panna Cotta with Mt. Fuji Espuma; echoed Parajumpers’ world of elemental beauty and adventure.

Together, Parajumpers and Numéro Netherlands crafted a moment suspended between strength and sensibility: where adventure met artistry, and courage met connection. The act of sharing — a message, a meal, a story — became a bridge between people. 

In a city built on water, this journey reminded us that rescue can also mean reaching out and that to connect is  in itself  to save. Because in the end, every journey is about finding your way back, not only to others but also to yourself.

TEAM CREDITS:

creative direction, production and words MARIE-PAULINE CESARI
NUMÉRO NETHERLANDS represented by JB MEDIA
photography DANIEL SARS 
set design ANTONIA OCHS
social media editor ELIANA CASA
workshop in collaboration with FLESSIE AMSTERDAM
boat and catering by REDERIJ NASSAU