WELCOME TO THE CORNER: ZALANDO CELEBRATES AMSTERDAM STREET CULTURE

words NATALIE GAL

Zalando is bringing its Autumn/Winter 2025 campaign to life with a two-day event at the Dappermarkt. A true Amsterdammer block party, a celebration of the cultures that have found a home in this city, and a beautiful reminder of why we love Amsterdam.

Eben Badu (co-founder of The New Originals) teams up with legendary market sign painter Henry van der Horst to create a limited-edition long sleeve. Tessa Yến Nguyễn, representing the Vietnamese creative community Saigon Kiss, joins forces with poffertjes icon Tom Leeflang to give a beloved local favorite a fresh twist. And DJ/producer Jarreau Vandal partners with organ player Zico van Pareen for live performances across both days of the event.

It’s a meeting of creatives, artists, musicians, and the everyday people who make Amsterdam what it is, including you, dear reader.

The Corner takes place on September 12 and 13, from 09:00 to 17:00. It’s an open invitation to come together, true to Zalando’s spirit, inclusive, light, and full of energy.

See you at the Dappermarkt!