A PORTRAIT OF INTIMATE INTROSPECTION: THE VERSACE GRECA CAMPAIGN

words by VERONICA TLAPANCO SZABÓ

Room 226, a highway motel at the blistering end of summer, action! Under Dario Vitale’s direction, Versace’s latest Greca campaign breathes into being with a script by Luna Carmoon and portraits captured by renowned fashion photographers Blommers and Schumm. Close your eyes and picture this, it’s the kind of day where the heat feels alive, throbbing against the skin. A roadside motel, a restless afternoon, the air thick swirling with something waiting to be released, the scene flickers with desire. 

The Greca frames thus become windows into a study of intimacy, captured in a series of individual portraits featuring beloved faces. Actors Joseph Quinn, Aimee Lou Wood (White Lotus final girl!), DJ and producer Josh Caffé, composer Ouri, bodybuilder Wesley Glouchkov, and New York’s most elusive heartthrob line cook Giovanni Luciano. Each portrait feels raw, seductive, and covered in a very thin veil of sweat.

The Versace Greca eyewear, with its refined geometry and signature Greek key, carries the timeless imprint of the House’s Mediterranean roots making them of course, impossibly elegant. Under Carmoon’s visceral eye, Versace, once again, speaks with a cultural clarity that through the dense red carpet, hardened wood walls of room 226.