ABOUT DAMN TIME: INTRODUCING AUDEMARS PIGUET’S NEW CREATIONS
words by FRANCESCO PIZZUTI
As it celebrates its 150th anniversary, Audemars Piguet proves that longevity and innovation are not opposing forces. With a spirit of independence only the Swiss have, the watch house, still owned by its founding families, enters this milestone year with a new collection that seeks to surprise and challenge expectations; creatively rooted in tradition, yet definitely looking forward.
all images courtesy of AUDEMARS PIGUET
“At Audemars Piguet, we craft time through the care we put into every detail. In 2026, we continue to create timepieces that embody emotion, purpose and the human touch behind every moment.”
For a century and a half, Audemars Piguet’s story has been inseparable from Le Brassus, in the Vallée de Joux, the cradle of Haute Horlogerie. Here, the dialogue between people, nature, and time has shaped a savoir-faire passed down through generations, always keeping human continuity at the heart of the brand.
From next-generation calibres to vintage inspirations, the 2026 novelties reflect this balance between heritage and evolution. Highlights include the limited-edition ‘150 Heritage’ pocket watch that honours artistry and the generations of visionaries who have shaped the legacy of Audemars Piguet. The ‘Neo Frame Jumping Hour’ revisits the brand’s pioneering 1920s jumping-hour watches through a Streamline Moderne lens, while contemporary collections evolve with openworked perpetual calendars and newly refined chronograph movements.
Ultimately, Audemars Piguet’s 2026 creations stand out for their refined elegance and technical mastery. Each timepiece balances innovation with beauty, revealing meticulous finishing and a sensitivity to design that makes them true portable art pieces.
