AD ASTRA: IWC’S NEW COLLABORATION TAKES THEM TO THE STARS

words by PHOEBE GIBSON-DOUGALL

IWC Schaffhausen, the Swiss luxury watch manufacturer, has announced its partnership with Vast, the pioneering space habitation technology company. The heritage timepiece brand will act as the “Official Timekeeper” of Vast, and together, the brands will “…push the boundaries of watchmaking to the harsh environment of space.”

image courtesy of VAST

Vast is engineering and building the world’s first commercial space station, Haven-1, and through participation in the company’s commercial human spaceflight missions, IWC have gained invaluable initial experience in the field of space exploration.

The collaboration is a match made in engineering heaven, and of their partnership Chris Grainger-Herr, CEO of IWC Schaffhausen, says,

“Our collaboration with Vast is a natural evolution of our heritage in aviation, which began almost a century ago. We are excited to continue this journey as Vast’s Official Timekeeper and look forward to exploring new frontiers together.”

images courtesy of VAST