AUDEMARS PIGUET TO JOIN WATCHES AND WONDERS 2026

words by PHOEBE GIBSON-DOUGALL

Reaffirming its longstanding commitment to engaging with the watchmaking community and the public at large, Audemars Piguet has announced its participation in Watches and Wonders Geneva 2026. Taking place from April 14 to 20, Watches and Wonders is the world’s leading luxury watch trade show, acting as both a cultural moment and a platform for leaders in the horological industry.

image courtesy of AUDEMARS PIGUET

The event combines product launches with public accessibility, and Audemars Piguet’s participation will pay tribute to Switzerland’s storied legacy of watchmaking through an immersive exhibition and a series of city-wide activities. As 2025 marks the brand’s 150th anniversary, the exhibition will be heavily inspired by this milestone, and will celebrate the rich heritage and spirit of collaboration at the heart of the watchmaking industry. A dedicated space will honour the historic établissage system that Audemars Piguet was founded on, offering visitors an interactive and educational journey into the traditional techniques that have fuelled centuries of innovation.

During the event, Audemars Piguet will also help to bring the city of Geneva alive, through a series of public activations aligned with the fair’s expanding “In the City” programme. Through bringing Watches and Wonders to the streets, the public are invited to engage with watchmaking in new ways and learn about Switzerland’s enduring horological legacy.