BALENCIAGA VALENTINE SERIES RETURNS

On January 23, 2025, the Balenciaga Valentine Series returns with a campaign featuring garments decorated with artworks inspired by the holiday’s sentiments. Zip-up hoodies and t-shirts and with aged treatments, in the House's signature oversized and small fits, are adorned with “Happy Valentine’s Day” messaging and a love poem in a handwritten typeface, evoking the heartfelt gesture of personalizing a gift for someone special.

Stills and videos by artist Emma Alvin are presented from the perspective of a door’s peephole, capturing the anticipation of greeting a loved one. Elena, Redon, Jay Pak, and Momo appear carrying balloon flower arrangements, balloons, and bouquets, reflecting the romantic essence of Valentine’s Day.