BEYONCÉ X LEVI’S® IS HERE

words by DOMINIKA GŁOWACZ

You know when Queen B drops a collab, it’s going to be flawless, just like everything she does. And now, Levi’s® has joined forces once again with THE Beyoncé for a show-stopping collection, presenting denim heritage with pure star power.

Introducing The Denim Cowboy, the epic finale chapter of Levi’s® year-long REIMAGINE campaign. But this isn’t just a remix of vintage Levi’s® ads; it’s a bold new narrative in which we see empowerment, individuality, and rewriting the rules like only Beyoncé can. In this cinematic moment, we see iconic Levi’s® staples transformed into statement pieces, worn by none other than Queen B herself. The film brings together new scenes and extended versions of campaign favorites: Launderette, Pool Hall, and Refrigerator, all with that signature ’80s-’90s flair. And yes, Grammy-winning director Melina Matsoukas is back, bringing her breathtaking vision to life.

Beyoncé stuns in the Western Crystal ‘90s Shrunken Trucker jacket, paired with the revolutionary 501® Curve jeans, and you know you’ll want to buy them immediately after seeing how good she looks in them. Smart but so feminine, that’s what we love about it the most. A silhouette made to celebrate curves without losing the iconic Levi’s® straight-leg vibe. She even wins the jeans off the local “shark,” played by none other than Timothy Olyphant.

The collection made its grand stage debut during the COWBOY CARTER TOUR finale in Vegas, with the whole dance crew shining in full denim glamour. The BEYONCÉ X LEVI’S® collection is available now at Beyoncé.com, and drops globally August 7 on Levi.com and in select Levi’s® stores. Don’t walk,  RUN, diva!

all images courtesy of LEVI’S®