DIOR PRESENTS ITS SPRING/SUMMER 2026 CAMPAIGN

editor MAREK BARTEK

No matter the forecast, it is spring at the House of Dior. Shot by David Sims under the creative direction of Jonathan Anderson, Dior just unveiled its Spring/Summer 2026 campaign presenting a version of Dior that just feels younger, relaxed, and confident.

all images courtesy of DIOR

Instead of staging a grand narrative, the campaign focuses on character. Set within spare, aristocratic interiors, the images capture actors Greta Lee, Louis Garrel, and Paul Kircher, alongside footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose and Saar Mansvelt Beck, in moments that feel unguarded. They appear mid-rehearsal, mid-thought, or mid-change — hovering somewhere between reality and performance.

Dior’s heritage silhouettes remain present, but they’re softened and rebalanced. The Bar jacket sits comfortably alongside Delft shorts, piped shirting, relaxed denim, and knitted capes. Tailoring is precise but never rigid; with elegance that feels worn in.

Accessories bring a lighter, more playful touch. The tassel-covered Lady Dior, the Cigale with its signature bow, and the softer Dior Bow and Crunchy bags add personality, acting as extensions of the wearer.

What emerges is new Dior — defined by the attitude. Youthfulness here isn’t about age or trend but about ease, instinct, and the freedom to dress as a way of becoming, rather than declaring, who you are.