DUA LIPA KEEPS IT COOL IN BVLGARI

words by VERONICA TLAPANCO SZABÓ

Dua Lipa, magnetic, impossibly charismatic, the kind of woman you can’t take your eyes off now takes centre stage in the Milan-Cortina 2026 Winter Olympics campaign. Draped in full Bvlgari High Jewelry, a luminous sculptural Serpenti choker, and rings that bounces the light off of each snowflake. As she slips between Italian and English with ease (polyglot fluency adds so much to her dazzle), Dua Lipa announces the city is about to get a lot ‘cooler’…

Gliding through the Galleria Vittorio Emanuele II, the pulse of Training Season (perfect song choice) in the background she pays tribute to the athletes who will define the Games: “Lindsey Vonn, fearless. Alysa Liu, graceful. Mikaela Shiffrin, historic. And Chloe Kim, levitating.” The Winter Olympic Games are set to begin February 6 and Dua Lipa has ensured they’ll start in unmistakable style, leaving us with a soft ‘ci vediamo lì’.