EMMA STONE, HOYEON, AND THE TIMELESS LEATHER GOODS OF LOUIS VUITTON

words by VERONICA TLAPANCO SZABÓ

Fashion is a feast, and Louis Vuitton keeps us fed all day, every day, now more than ever with the iconic Capucines and Side Trunk handbags, beautifully showcased in a new campaign starring Emma Stone and Hoyeon (talk about house ambassadors, they truly understood the assignment). Captured by Ethan James Green, the gentle light perfectly complements Nicolas Ghesquière’s Fall/Winter 25 vision. The backdrop features fine line drawings of Hausmannian façades we know and adore, evoking Paris’ inimitable atmosphere, a moveable feast that lingers long after you leave (little nod to Hemingway).

images courtesy of LOUIS VUITTON

Emma Stone and Hoyeon appear like delicate dolls in this paper fantasy, where each handbag becomes the essential companion for wandering the City of Lights, Lalaland style. Our leading lady, Emma Stone, radiates timeless elegance, recently challenged in her role in Bugonia, presenting the Capucines in supple, warm Cognac hues.

Hoyeon’s mesmerising beauty, which captivated us from the very first season of Squid Game, draws you in and elevates the taupe Side Trunk and Monogram canvas versions. Together, our girls infuse the campaign with life and a fresh breeze blowing onto the timeless designs.