GRACIE ABRAMS IS THE NEW FACE OF COCO MADEMOISELLE CRUSH ABSOLU
Picture, if you will: a new day in an unknown city, the feeling of a beginning and the moment when everything can change. A presence, a wave, an unexpected scent. COCO MADEMOISELLE CRUSH ABSOLU is that rare phenomenon, that unsettling shock, that pushes you away and pulls you back in. It is a sensory and emotional experience, and an invitation to be surprised, to be jolted awake, to finally meet oneself.
“It’s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her.”
The folk singer Gracie Abrams stands fittingly in the symbolic lineage of Gabrielle Chanel. One emerged during the Belle Époque in a cabaret in Moulins; the other, last year, at a festival on the East Coast. Between them lies a century and a half of free-spirited women, cropped hair and all. However, their connection goes far beyond appearances.
In this composition signed by Olivier Polge, the COCO MADEMOISELLE identity comes to the fore, faithfully and transformed. Fruity notes glide toward an enveloping, woody and ambery density. A rare balance, modern and voluptuous. It is a fragrance that asserts itself, and it accompanies every movement, risk, and desire. An intense ambery composition, threaded with the sensuality of vetiver and vanilla, the vibrant radiance of grapefruit and lychee, the sensuality of rose and jasmine, and the enveloping depth of patchouli.
The COCO MADEMOISELLE line embodies the audacious spirit of CHANEL. First imagined by Jacques Polge in 2001, the line celebrates the vitality and freedom of Coco Chanel. Its trail, both modern and elegant, is built with exceptional ingredients. Coco Mademoiselle is the fruit of unique savoir-faire. This fragrance, a true signature of the House, is the incarnation of the CHANEL legacy: timeless and iconic. Today, Coco Mademoiselle Crush Absolu writes a new chapter of that heritage, once again affirming the excellence and modernity of CHANEL. This new fragrance plays the card of intensity and emotion. Its trail, both vibrant and sophisticated, reveals an unexpected facet of the Coco Mademoiselle spirit, carried by bold, contemporary energy. Crush Absolu invites one to explore a free, confident, and resolutely magnetic vision of femininity.
