HEINEKEN AND FILLING PIECES FUSE FASHION, DESIGN, AND LOCAL CULTURE WITH LIMITED-EDITION CAPSULE COLLECTION
words by PHOEBE GIBSON-DOUGALL
There is so much to love about Amsterdam; from its charming canals to its syrupy stroopwafel, the Dutch capital hosts a plethora of delights. Amsterdam is also home to two of our favourite Dutch icons—Heineken® and Filling Pieces—who have just revealed that they are uniting for an exclusive capsule collection celebrating their shared cultural heritage and values. The upcoming collection promises to bridge luxury, streetwear, and culture, in a first-ever partnership for the world’s most international brewer and a global fashion label.
image courtesy of HEINEKEN®
Alongside showcasing the creative spirit of Amsterdam, the collaboration marks the launch of The Heineken Experience’s new concept, The Kiosk. Designed to refresh social connections, The Kiosk is a must-visit, Amsterdam-born drop-in hangout that brings together trendsetting collabs and cultural programming, beginning with its collection with Filling Pieces.
For this collaboration, Filling Pieces’ distinctive aesthetic converges with Heineken®’s rich heritage to reimagine modern Dutch style, combining clean co-branded essentials with statement pieces. It’s the perfect blend of Dutch heritage and creativity, effortlessly wearable yet undeniably bold.
images courtesy of HEINEKEN®
Designed in Amsterdam but made for the world, the capsule features 16 limited-edition pieces—including the Nappa Green Heineken® Loafer, the Patch Varsity Jacket, and Heineken® x Filling Pieces T-shirts and caps. Heineken®’s iconic vintage branding is complemented by Filling Pieces’ modern street sensibility, bringing together the best of both brands—instantly recognisable and elevated in design. Quality is also at the forefront of this collection with all jerseys crafted from 100% organic cotton, and all footwear and jerseys handmade in Portugal.
images courtesy of HEINEKEN®
On the collaboration, Guillaume Philibert, Founder of Filling Pieces, says: “It’s a pleasure to be working with such a global icon like Heineken. The brand’s local roots and global mindset are something we truly admire and strive for. Different products, but a shared focus on craft, quality, and culture.”
Lieke Westendorp, Managing Director of The Heineken Experience adds: "This collaboration goes beyond fashion - it's about two brands that have stayed true to their Amsterdam roots while reaching the world. Filling Pieces brings an architectural approach to design that mirrors our own commitment to craft and quality. What makes this partnership meaningful is that we're creating pieces that honour tradition while creating the kinds of moments that naturally bring people together.”
The full collection drops on 14 November, but early access to select items check out fillingpieces.com. The collection will be unveiled at The Heineken Experience’s brand-new Kiosk also on 14 November. Drop in anytime, no ticket needed.
images courtesy of HEINEKEN®
