LOUIS VUITTON UNVEILS ITS 2025 HOLIDAY CAMPAIGN ‘LE VOYAGE DES LUMIÈRES’

words by PHOEBE GIBSON-DOUGALL

Whilst the weather outside our windows may be frightful, inside Louis Vuitton’s holiday campaign the vistas are simply delightful. Aptly titled ‘Le Voyage des Lumières’, Vuitton’s holiday offering paints a captivating narrative that captures the spirit of the holidays through the lens of Parisian sunset, aurora, bonfire sparkles, and the spirit of travel that defines the Maison.

image courtesy of LOUIS VUITTON

Expertly directed and photographed by Jonas Lindstroem, the story begins at the home of Louis Vuitton’s initial workshops, the Asnières, where a crafted Malle Courrier fittingly serves as the starting point for the Holiday journey. From within the trunk, a lantern emerges, taking flight and embarking on a voyage through the iconic Parisian skyline, carrying viewers to a realm where the aurora borealis paints the night sky with colourful tones. From there viewers meet a host of characters sharing in the delight of holiday festivities, with the journey culminating in a spectacular return to Paris, at the historic Pont Neuf. Here, a display of countless lanterns illuminates the night sky, creating a mesmerizing spectacle that embodies the holiday season. A full-circle moment that recalls the journey’s beginning, where a lantern similarly guided the way, promising joy and wonder.

images courtesy of LOUIS VUITTON

Throughout the campaign, Louis Vuitton’s enduring legacy and commitment to craftsmanship are showcased, shining a spotlight on iconic pieces such as the My Capucines handbag, Attrape-Rêves perfume, and Damier jewellery collections. A Music Trunk is also feature, a poetic tribute to Louis Vuitton’s history and dedication to innovation in travel.

'Le Voyage des Lumières' is a not just a study in light, it’s a testament to the enduring spirit of Louis Vuitton, a voyage through dreams and a celebration of the magic of the holidays.

image courtesy of LOUIS VUITTON