MADELINE ARGY REUNITES WITH SAMSØE SAMSØE FOR THE CAPSULE COLLECTION

After becoming Samsøe Samsøe’s first-ever brand ambassador in 2025, British creator and podcast hosts Madeline Argy deepens her relationship and collaboration with Samsøe Samsøe, by co-designing the capsule with campaign shot in New York by photographer Justin Leveritt.

When Madeline Argy shot her first campaign with Samsøe Samsøe in New York, she became inspired by the structure of clothing and the importance styling when it comes to layering. Consisting of a seven-piece capsule, the campaign reflects Argy’s personal style and approach to dressing up.

As Madeline believes that fashion should feel personal and effortless, the collection is intentionally designed to create comfort and confidence while remaining easy to style. With a colour palette of soft, natural tones and everyday prints, the capsule combines the brands focus on versatility with Argy’s personal expression.

Photographed by Justin Leveritt, the campaign captures Madeline in empty New York apartment unposed, calm and reserved, for that lived-in feeling. The white interior allows for the clothing to speak for itself, showing the simplicity and comfort of each piece.

The Samsøe Samsøe x Madeline Argy capsule launched on 19 August and can be found at selected retailers or on the Samsøe Samsøe website.

TEAM CREDITS:

talent MADELINE ARGY
photographer JUSTIN LEVERITT
styling JOEL TRAPTOW