MOROBÉ CELEBRATING 10 YEARS OF INNOVATION

As MOROBÉ approaches its 10th anniversary, founder Virginie reflects on a decade of creativity, growth, and resilience. With innovation and craftsmanship, MOROBÉ has built a recognisable signature style respected in the industry.

What began as Virginie’s dream to create shoes that expressed her vision has grown into a brand with its own identity — independent, yet inseparable from her. The journey has not been without challenges, from financial uncertainty to missed family moments, but each struggle has been outweighed by the joy of creation and the strength of the community around her.

For Virginie, the heart of MOROBÉ lies in that community: her husband and business partner, David Damman, the dedicated team who shape the brand together, and the women who wear her designs with confidence.

This June marked a defining moment in that journey. To celebrate its ten-year anniversary, MOROBÉ opened its first international flagship boutique at 20 Rue Gambetta, Saint-Tropez, designed in close collaboration with Glenn Sestig Architects. Named The Riviera Residence, the space embodies the brand’s codes through a Mediterranean lens — serene, sculptural, and intimate, like a homecoming.

For Virginie, the opening is deeply personal. Having spent childhood summers in Saint-Tropez, where her father once lived, the city has long influenced her life and creativity. “As a young girl, I was captivated by the elegance of the women along the port,” she recalls. “Even the architecture left its imprint — each facade painted in a defined palette of colors, creating harmonies I continue to reference, often unconsciously.”

Positioned at the heart of one of Saint-Tropez’s most iconic streets, The Riviera Residence captures this layered heritage while signaling the brand’s future. Like the flagship stores in Knokke and Antwerp, it offers more than a shopping experience. It is an intimate setting designed to invite pause, inspire discovery, and immerse visitors in the world of MOROBÉ.

With its rich history and timeless allure, Saint-Tropez provides the perfect stage for this milestone. The opening of The Riviera Residence stands as both a symbol of where MOROBÉ began — and a compass guiding where it is headed next.