RAG & BONE UNVEILS DEBUT WATCH COLLECTION WITH SEQUEL

words by PHOEBE GIBSON-DOUGALL

In the city that never sleeps, time is of the essence, something that New York natives like Rag & Bone know well. Always the doyen of downtown cool, the brand is the latest label to venture into timepieces with the release of its debut Fall/Winter 2025 premium watch collection in collaboration with Sequel.

image courtesy of RAG & BONE

The collection translates Rag & Bone’s urban edge into a series of expertly crafted timepieces for men and women, and features three signature style categories: Casual, City, and Urban, each expressing an essential aspect of the brand’s identity and New York life.

Whilst the collection has all the design sensibilities of New York City, the craftmanship is all Italian. Designed in Milan, the timepieces showcase refined, sustainable details that are authentically Rag & Bone. Across the collection’s three styles, casual details are contrasted against more elevated ones: denim-inspired accents alongside premium Italian leather straps, and sapphire crystals accompanying polished stainless-steel straps.

Thoughtful nods to Rag & Bone’s signatures are everywhere—subtle logo stitching, minimalist dials, and the brand’s signature dagger motif—considered references to the brand’s heritage that balance out its newer design aesthetic.

The collection is available online now and in selected retailers.

images courtesy of RAG & BONE