SMALL BUT MIGHTY, ALO MINI BAGS
words by VERONICA TLAPANCO SZABÓ
You’ve seen the logo everywhere, three lowercase letters, bold and impossible to miss, stamped across caps, waistbands, and hearts. Since its beginnings in Los Angeles almost twenty years ago, ALO has grown into a kind of cultural shorthand. It’s become a staple for both Calabasas it-girls and downtown transplants, favoured by the likes of Bella Hadid, Kaia Gerber, and the Jenner clan. Wearing ALO signals a certain lifestyle: spot someone in it and you can almost picture the Soho House membership, the Raya profile, and a now budding crystal habit.
images courtesy of ALO
ALO is expanding its already encompassing universe with the launch of ‘The Minis’, rocked by Amelia Grey who possesses all the ALO virtues. The line reimagines three of the brand's existing models to hold just the essentials (lipgloss, phone and keys!). To accompany their arrival, ALO made ‘Intention Crystals’, giving you the option to charge your bag with the energy of the gemstone you feel most aligned with. The options are Amethyst, to keep your mind calm and your intuition sharp. Clear Quartz is here to amplify your intentions and helps keep your body–mind–spirit trio synced. Finally Rose Quartz radiates romance and makes everything feel a little sweeter!
As for the bags you get to choose from: the Mini Voyage which draws on the ALO wearer’s studio-to-street tendencies, by transforming the classic gym-bag silhouette into a small chic companion. The Mini Odyssey features a compact design makes it ideal for relaxed walks, short outings, or slipping into a weekend tote. Finally the Mini Balance Bucket is destined to become a staple for weekend plans, special evenings, and everything in between.
All these mini models will be made available in Black and Espresso Leather and the Voyage and Balance Bucket will additionally be available in bright red to match ALO’s latest colour drop. Stay tuned as more colour ways are expected throughout the year!
