THE TALK OF THE TOWN: CALVIN KLEIN LAUNCHES THEIR NEW CAMPAIGN WITH ROSALÍA

You must have spotted the new face of Calvin Klein, ROSALÍA, whose campaign images have taken the internet by storm. Photographed by Carlijn Jacobs, the visuals are bold, sexy, and full of energy, just like ROSALÍA herself.

Framed as a self-care wellness session with a futuristic edge, the campaign presents ROSALÍA in the new Icon Cotton Modal line, featuring the Infinity Bond waistband. Designed in cotton, the collection puts everyday comfort at the forefront. You can spot Calvin Klein's well-known waistband logo, what really first comes to mind when we think of the brand. ROSALÍA also wears the Perfectly Fit bra and bikini, a simple and effortless look that still manages to be sexy.

images courtesy of CALVIN KLEIN

As ROSALÍA shares:

“Calvin Klein underwear has been a wardrobe staple for years. I love the brand, and it's an honor to be part of this campaign; it feels like a real full-circle moment.”

images courtesy of CALVIN KLEIN