TIME, PRECISION, AND THE SPIRIT OF SENNA AT TAG HEUER

words by VERONICA TLAPANCO SZABÓ

If there’s one thing that rules Formula 1, it’s time and few knew how to master it quite like Ayrton Senna. Continuing its long-standing homage to the Brazilian legend, TAG Heuer unveils two new limited-edition watches that embody the very essence of speed.

images courtesy of TAG HEUER

Symbolically launched during the São Paulo Grand Prix, the TAG Heuer Formula 1 Chronograph x Senna models carry forward a partnership that began way back in 1994 and has since evolved into one of watchmaking’s most enduring love stories. This year’s duo marks a chapter steeped in nostalgia under TAG Heuer’s “Designed to Win” campaign.

The first, a 44mm automatic chronograph, is a technical feat, crafted in black DLC-coated titanium with a forged carbon bezel, its dial adorned with yellow and green accents nodding to Senna’s Brazilian heritage. Every detail,  from the “S” logo engraved at twelve o’clock to the engraving of Senna’s eyes on the caseback, speaks to the spirit of a driver who made every millisecond count.

Its counterpart, a 43mm quartz model, revisits the iconic S/EL bracelet that once adorned Senna’s wrist in its distinctly late-’80s design. Limited to just 3,000 pieces, these are a collector’s dream, a sleek synthesis of performance and remembrance.