TOGETHER, WE RIDE: LEVI’S® CELEBRATES WORLD PRIDE AMSTERDAM 2026
Levi’s® marked WorldPride Amsterdam 2026 as an Official Sponsor with a series of community-focused initiatives celebrating LGBTQIA+ visibility, creativity and inclusion. Inspired by its Together, We Ride campaign, the brand partnered with local organisations, artists and creatives.
images by @dustinhanke
A central part of the programme was Levi’s® partnership with Youth Pride, supporting the organisation as a donor partner and collaborating on its Canal Parade boat. Designed as a giant bicycle inspired by Amsterdam’s cycling culture, the boat symbolised freedom, collective progress and chosen family. It provided a platform for young LGBTQIA+ voices while welcoming queer creators, media and community representatives. Participants wore pieces from the Levi’s® Pride 2026 collection, which honours the legacy of queer motorcycle clubs and their role in fostering resilience, protection and belonging. As part of its annual Pride commitment, Levi’s® also donated USD $100,000 to Outright International to support LGBTQIA+ human rights globally.
images by @dustinhanke
The Canal Parade featured live performances from Dutch singer-songwriter SERA, who debuted her single Girls Who Like Girls, alongside DJs Arra and Shaniqua Devine. Levi’s® also celebrated emerging Dutch talent through bespoke denim collaborations with Bleached Renaissance and ArtEZ alumna Britt Kloosterman.
images by @dustinhanke
Beyond the canals, Levi’s® extended Pride celebrations across Amsterdam through cultural partnerships and creative experiences. In collaboration with Athenaeum Boekhandel, the brand transformed the bookstore’s window into a Pride-inspired installation featuring a customised motorcycle created with Club FrouFrou Tattoo, celebrating queer storytelling and biker culture. The partnership continued with literary programming and conversations at the Levi’s® Lounge.
images by @dustinhanke
Ahead of Pride weekend, the Pride Biker Salon invited guests to personalise their looks with custom tattoos, nail art and styling created by local artists, while reflecting the campaign’s biker-inspired aesthetic. From 5–8 August, Levi’s® also brought its Pimp My (P)ride customisation experience to Pride Village on Museumplein, where visitors could personalise denim with exclusive patches, pins and live artwork while entering a giveaway to win a customised Levi’s® Pride bicycle.
images by @dustinhanke
Through these collaborations, Levi’s® and WorldPride Amsterdam 2026 celebrated queer culture and local creativity, strengthening community connections while reaffirming its long-standing commitment to supporting LGBTQIA+ communities.
