TOM FORD GOES UNFILTERED FOR THE AUTUMN WINTER 2026 CAMPAIGN

Within the studies of persona, Haider Ackermann explores the discourse of seduction at TOM FORD.

The Autumn Winter 2026 campaign presents unfiltered and direct images, featuring characters exactly as they are. There are no theatrics or props — just the camera and the subject. As Ackermann explains, what these characters wear is an expression of who they are. The unfiltered becomes physical: in every detail, every glare, every posture, reveals a sense of directness and seduction within the tension.

Instead of a heavily controlled or curated campaign, Ackermann chose to embrace individuality and the sensuality of being unapologetically oneself. It is the rawness that feels deeply connected to TOM FORD ‘s sensuality — one that is not a performance, but a genuine expression of freedom and confidence.