BACKSTAGE AT UNVAIN’S DEBUT SHOW BY ZUPANOV

UNVAIN’s first runway show collection, as captured through the lens of Zupanov, radiates a grittiness that effortlessly expresses the brand’s emerging identity. As a newcomer to Berlin’s fashion week, the brand focuses on stripping down to its own essence, deliberately distancing itself from following a certain theme. Deliberately inspired by the Berlin scene, the collection combines elements of sensitivity and grunge to create something unapologetically raw. Brutalist silhouettes and an industrial color palette put a spotlight on the beauty of the unpolished, contrasting refinement and ruggedness. Through a mix of stylized studio shots, off-guard portraits, and polaroids, the cool elegance and tenacity of UNVAIN is put on display.