WARMTH WITHOUT WEIGHT WITH WOOLRICH’S CLOUD
words by VERONICA TLAPANCO SZABÓ
The past week has had us all in that delicate dilemma: is September too soon to cave in and turn on the heating? Many of us hold out, waiting until we can quite literally see our own breath indoors before giving in. But Woolrich is putting an end to that seasonal self-denial with their latest collection CLOUD. Think of it as outerwear reimagined, protective yet featherlight, and stylish enough to keep you warm without weighing you down. Beloved Woolrich silhouettes have been softened and re-sculpted into lighter, more fluid designs, perfectly tailored for the constant rhythm of modern city life. Comfort and practicality take center stage here but never at the expense of style (yes, even us city girls and boys deserve to feel cozy without looking bulky).
images courtesy of WOOLRICH
At the heart of the collection lies Cloud Fabric, a compact, finely woven textile that shields against wind and rain while offering an almost impossibly soft, cloud-like touch. The result? Jackets and coats that feel like air, yet stand firm against those unruly Dutch gusts. The men’s line spans versatile designs from the sleek Cloud Lewis Bomber to the adaptable Cloud Eagle Jacket, all the way to the Cloud Arctic Parka, which keeps its cocoon-like silhouette but with a newfound sense of ease and movement. Meanwhile, the women’s line embraces innovation through fabrics that flow and flex with the body. Matt Stretch Nylon takes the center stage being a smooth, elastic textile and is featured in the multiple Madison coats, offering a refined balance of structure and stretch. Altogether, the CLOUD series is crafted for everyday adventurers who crave lightness and versatility wherever life takes them, in every condition.
images courtesy of WOOLRICH
