WE HAVE A NEW PAIR AT CARTIER: SOFIA COPPOLA AND JACOB ELORDI

Let’s be honest, we all kind of saw this coming, or at least we were hoping. Jacob Elordi is absolutely Sofia Coppola-coded, he is dreamy, classic, charming and a little old-Hollywood. But in this campaign, the spotlight is also on Cartier’s Love bracelet. The original design been around since the ’60s, but it’s back, and it feels different and modern.

The campaign itself is sweet and intimate. Sexy, but not in-your-face, you see Jacob the way you would on a slow weekend together, there is no glam. Maybe that’s what makes it so magnetic and attractive.

The bracelet follows the same philosophy. There is no over-the-top “diamonds are a girl’s best friend” whimsy, it’s understated and elegant. Made to fit every outfit and be that statement piece in your collection.