Y-3 PRESENTS ITS FALL/WINTER COLLECTION “A LOVE LETTER TO NEW YORK”
The romance between Y-3 and New York City started in the early 2010’s, when the label chose the thriving cultural metropolis to host five of its runway shows. Almost 10 years later, Y-3 is returning to the city that never sleeps to set its newest fashion campaign. Starring the icons A$AP Nast and Gabbriette, “A Love Letter to New York” was shot by legendary photographer Max Vadukul, taking the urban scenery as background, balancing uniformity, scale and movement.
“I don’t really believe in fashion mistakes. You make a choice, own it, it’s yours”
Photographer Max Vadukul also shares a long history with New York, back in 1984, when he shot Yohji Yamamoto Fall/Winter collection. It’s all coming back full circle for him to reaffirm Y-3’s enduring legacy in the same streets carrier of such a past.
The campaign hinges on spontaneity and movement, mirroring the collection whose technical and sportswear Geist blends with refined and sophisticated silhouettes. Y-3 seeks further inspiration in the medial intersection between the organic and the synthetic, shifting to the concept of “Hyper-Natural” in echo to its Spring/Summer 2024 collection’s theme “Contra-Natural”
This duality is embodied by A$AP Nast and Gabbriette, who respectively pace across Harlem and the Financial District, bringing a dynamism inherent to New York’ spirit.