ZENDAYA LEADS LOUIS VUITTON’S 130TH ANNIVERSARY CAMPAIGN

Louis Vuitton continues its year-long homage to the iconic Monogram in a new installment, captured by Glen Luchford and directed by Roman Coppola. Zendaya stars in the first chapter, introducing a campaign that focuses on individual connections to the emblematic design.

images courtesy of LOUIS VUITTON

Kicking off the campaign, House Ambassador Zendaya showcases the Speedy, a luggage bag dating back to the early 1930s, conceived as an emblem of modernity and expanded mobility. Its compact yet supple form, featuring a wide zip closure and LV’s signature handles represent a generation of travellers, always prepared for the next journey. Monogrammed in 1959, the Speedy finds itself as a canvas for artistic interpretation, continually evolving to fit modern day standards, while underscoring its timelessness in a world always running out of time. The bag’s dynamism mirrors Zendaya’s fast-paced lifestyle, with multiple upcoming leading roles—Euphoria season three and The Drama alongside Robert Pattinson—keeping her constantly on the move.

Zendaya and the Speedy’s connection pave the way for other global icons to reveal their own ties to the Monogram, with future installments set to follow.