IN CONVERSATION WITH HANNAH MELOCHE

interview by JANA LETONJA
photography by KAYLA CUNANAN

Hannah Meloche has grown up in front of the camera and in doing so, she’s helped redefine what modern influence looks like. From launching her YouTube channel at 13 to becoming one of fashion and beauty’s most trusted young voices, the creator-turned-entrepreneur has built a global community that celebrates confidence, authenticity, and creativity. Now based in New York City, Hannah is ready to make the streets her runway, bringing her signature effortless-meets-elevated aesthetic to the Victoria’s Secret Fashion Show, which was held on 15th October. 

You’ve just attended the Victoria’s Secret Fashion Show, such an iconic moment. How did it feel experiencing such an iconic show?

It truly was such an incredible experience. Everyone was so excited to be there and you could feel the energy the second you stepped in the venue. I’m in awe of the Victoria’s Secret team continuing to put on such a beautiful, empowering show. I admire so many of the strong and beautiful women that I got to see walk. I truly was speechless by the end of the show.

What was your favorite moment from this year’s Victoria’s Secret Fashion Show, and why?

It was all jaw dropping. They made every transition so seamless. I was so impressed seeing the visuals, the outfit changes, the beautiful wings. I don't know if I can pick a favorite moment. Jasmine Tookes opening the show while 9 months pregnant was such a beautiful moment. It feels full circle and really highlights how strong and beautiful women are through every stage of life. That was so special to watch.

What does the Victoria’s Secret brand represent to you in this new era of empowerment and diversity?

The Victoria Secret Fashion Show has always been inspiring, filled with so many of these incredibly strong women I've looked up to for years, not only for their beauty, but the way they use their platforms, lift up their friends and family, and how graceful they carry themselves. The VS show feels like a true moment for the girls, where we can come together and celebrate each other. It’s something I feel like I can’t describe, but I love the way our whole generation adores this show and the women walking and representing the brand.

How has your personal style evolved from your early YouTube days to now walking into Fashion Week events and brand collaborations?

My personal style has evolved a lot, but throughout the years, I’ve tried to stay consistent with one thing which is stepping out of the house in what I feel most comfortable and confident in. Personal style is so cool, it’s what you gravitate towards naturally. The colors, the cuts, how you pair things, everything. How you dress is a way to represent yourself for different events and ways you show up, whether it’s grabbing coffee quickly, or a big event night where you’re bringing dresses, makeup, jewelry, bags, all together to match the occasion and who you are.

You started creating content at just 13. What do you think has been the biggest lesson you’ve learned growing up in the public eye?

I think the biggest lesson I've learned is that privacy is everything. Whether that comes to prioritizing family and friends, or guarding your own heart, there’s so much beauty in keeping things to yourself. 

You’ve seamlessly transitioned from creator to entrepreneur, model, and tastemaker. How do you stay creatively inspired through it all?

There’s so many people I look up to that are always inspiring me. I think being around people that want to lift you up and encourage you makes everything so fun. Every space needs that and I think having supportive people around you, whether that's family, friends, an online community, makes it so fun and keeps you inspired to do more everyday.

Fashion and confidence go hand in hand. What makes you feel most empowered when you step out the door?

Whatever makes me feel most comfortable and helps me get in a confident head space where I feel like I can fully be myself. Of course, outfits aren't always perfect and you don't always feel confident, but whatever I gravitate towards for the day ends up normally helping my confidence so much when I can embrace it.

You’ve achieved so much before 25. What keeps you grounded and motivated through the constant evolution of your career?

I love being around my family and staying present with the things that matter. I am so blessed to have this as a job and will always be so grateful to document memories, and move throughout life posting bits as life changes online.

Looking ahead, what’s next for you, both personally and professionally? Any dreams or projects you’re excited to manifest?

I’m so excited to finish off 2025 strong. I’m in New York for the moment. Being around friends and staying busy with work, meeting so many talented people and connecting with my favorite brands in person, like Alice and Olivia, BOSS, and attending the Victoria’s Secret Fashion Show with Amazon, has been so inspiring. It’s such a lovely time of year, especially with the holidays coming up. I'm excited to make the most out of every day.