IN CONVERSATION WITH IMDAVISSS
interview by JANA LETONJA
photography by MANUEL DUBOSE
ImDavisss is one of the most exciting new voices shaping fashion and culture in 2025. First known for his dynamic presence on YouTube’s AMP collective, Davis has evolved into a creative force whose influence spans gaming, lifestyle, and now, style itself. With over 5 million followers across platforms, he’s captured the energy of Gen Z through authenticity, humour, and fearless individuality. Recently turning heads at Alexander Wang’s New York Fashion Week show, he is redefining what fashion looks like in the digital era — fluid, self-styled, and unapologetically real. From collaborations with Tommy Hilfiger to shaping online conversations around streetwear and luxury, ImDavisss is proving that influence today isn’t about fitting in — it’s about showing up as yourself.
You first made your mark with AMP on YouTube. When did you realise your influence could extend beyond gaming and lifestyle into fashion?
The years with AMP, we’ve done such a diversity of content that it’s given me an opportunity to really see what I’m truly passionate about outside of just gaming and entertaining content. Over time, I realised my creativity could extend into other spaces like fashion. It became another way to express myself, experiment with style, and show a different side of who I am.
How would you describe the connection between your digital roots and your growing role in the fashion world?
I think they’re strongly connected. So much of culture is online nowadays, and internet culture, streetwear culture, and design culture are all kind of in a loop today. I think a lot of the inspiration obviously started online, but it’s grown into something that influences how people express themselves in real life too. What happens online really shapes trends, style, and the way we think about creativity as a whole.
What’s been the biggest shift for you creatively since stepping into fashion more seriously?
A big shift I had was becoming comfortable with just trying different things. With fashion, you have to be okay with being bold, being yourself, and accepting that not everyone will like everything you do. For me, it’s been about trusting my instincts more and allowing myself to grow through that process. The more I try new things, the more I learn about what really represents me.
You made a bold statement at Alexander Wang’s NYFW show. How did it feel stepping into that space as someone who represents a new generation of creators?
It was really fun. That was one of the most immersive shows I’ve ever been to in my life. It was super technologically advanced and exciting, from the music to the overall atmosphere. Everything about it felt fresh and innovative. It felt great to be a part of it because Alexander Wang is really ahead of the curve with the way he incorporates streaming and creator interaction into his shows. Being there and experiencing that firsthand was something special.
How do you approach putting your looks together, and what inspires your choices?
A lot of my looks and inspiration come from movies. I watch a lot of them, and sometimes it can be something random, like seeing a robot in a film, that sparks an idea for an outfit. Movies really push my creativity and influence how I put things together. I also get inspired by nature and the different colors and patterns that come with it. Both give me fresh ideas and help me think outside the box.
Your audience spans gaming, fashion, and lifestyle. How do you keep your content true to yourself while appealing to such different communities?
I think staying true to your roots and always being yourself allows you to do multiple things. People will always know what to expect from you, so no matter what you’re doing, they’ll recognise your voice and personality. The content itself becomes almost a side tangent because your audience connects with you first, not just the platform or the topic. That trust lets me explore different areas of content while still keeping everything authentic.
Do you think social media is changing what it means to be a style icon today?
Fashion is getting more and more eyes on it. Fashion has always been important, but people now have so many more opportunities to be unique. Having fashion online gives people a chance to be more comfortable being themselves because you see so many different types of people with styles you might not have tried before. Back in the day, if you didn’t see someone wearing something, it was harder to step out in a more avant-garde fit. The internet lets people see so much variety, which inspires them, builds confidence, and really opens up the appeal of fashion for everyone.
You’ve built your brand around authenticity. How do you stay grounded while your platform keeps growing?
I think staying grounded comes from remembering why I started and what really matters to me. No matter how much the platform grows, I try to keep my process honest and true to myself. I focus on the things that inspire me and the connections I have with my audience so that everything I put out still feels like me.
You’ve already made an impact in digital media and fashion. What other spaces or creative projects do you want to explore next?
I’ve been doing music as well. I got more seriously into it with the AMP cypher that happened last year, and T-Pain even got on the remix. Music is really fun for me right now because it’s another way to express myself. I also see myself exploring some film projects in the near future. I’m excited to try out different spaces and see how I can bring my perspective into new types of work.
What’s one thing you’ve learned about yourself through this journey from YouTube to the front rows of Fashion Week?
You have to be confident. From walking in the door or entering a room, you have to believe in what you’re doing. If you don’t believe in yourself, no one else will. That lesson has stuck with me throughout this journey and continues to guide how I show up and carry myself every day.