IN CONVERSATION WITH JAKE WEBBER

words by JANA LETONJA
photography by SSAM KIM

Jake Webber is redefining what it means to be a digital creator. With over 12 million followers across TikTok, YouTube, and Instagram, the Kansas native has built a loyal fanbase through his raw humor, alternative style, and punk-inspired creativity. From his early days on Vine to his viral alt-rock music projects, Jake’s fearless self-expression sets him apart in an ever-changing creator landscape. Beyond content, he’s also making an impact through initiatives like Jake’s Careboxes, which send free alternative clothing to fans in need, and by openly sharing his experiences as someone diagnosed with autism. Whether he’s on stage, online, or exploring LA’s thrift shops and late-night spots, Jake Webber continues to resonate as one of the internet’s most authentic and alternative voices.

You started on Vine. Did you ever imagine your career would grow into what it is now back when you were making your first videos in Wichita?

I always believed making videos online would work out because I couldn’t see myself being happy doing anything else. It might sound cliché, but I really think there’s power in not giving up. A lot of people quit too soon, but you never know how close you are to it finally working out.

How do you keep your content feeling authentic while still evolving for new platforms and audiences?

It took me a while to just be myself online. Once I started making content I loved, everything changed. People can tell when it’s real. If your content comes from genuine interest, it’s easier to grow and move to new platforms. 

What do you think has been the key to maintaining such a loyal fanbase across so many years and platforms?

I think people connect with what feels real. When you’re just being yourself, hanging out with your friends, and making fun content, it feels natural, like the viewer’s part of it. I’ve always wanted to be human online, not scripted. Being open and genuine builds a real connection. Your audience becomes a reflection of you, and staying consistent keeps that bond strong.

You’ve blended music with content creation in really unique ways. What inspires your alt-rock sound?

My favorite genre is classic punk. I’ve always been inspired by how bold and raw the lyrics are, the kind that make you stop and listen. Even if my music doesn’t sound exactly like that, pieces of that inspiration are in everything I make.

Do you approach writing a song differently than you approach filming a video?

I approach them the same way. Before making a video or a song, I plan out the skeleton, just a loose idea of how I want it to go. With music, I make a full voice memo version from start to finish, and with videos, I plan out locations and activities before filming. I like having a clear direction. I don’t like when things feel all over the place. I like when they feel structured and complete.

Do you see yourself pursuing music more seriously alongside your content, or do you prefer keeping the balance?

I want to give 100% to both. Most people find my music through YouTube, so I know that’s where they first give it a chance. I wouldn’t want to leave behind the people I’ve built that connection with. I put everything into both, but I’d love to keep pushing my music further and work with more professionals to make it even stronger.

Your fashion and alternative aesthetic are a big part of your identity. How would you describe your style?

I usually just call it rocker. I like DIY cut-off band tees, crop tops, bell-bottom jeans, black boots, and studded jewelry. People label my style in a lot of different ways, but I just like to wear what I want.

How do you hope your personal style encourages fans to embrace their own individuality?

I grew up in a small, conservative town where it was scary to stand out. Moving to LA showed me the freedom that comes with expressing yourself, and I wish I hadn’t waited so long to stop caring what people think. I hope anyone who watches me feels inspired to be unapologetically themselves, because nothing makes you happier than being true to who you are.

Jake’s Careboxes has touched a lot of people. What motivated you to start that project?

I started Jake’s Careboxes because expressing yourself through fashion isn’t always affordable. Alternative clothing, like band tees and jewelry, can cost a lot more than a plain shirt. I know what it’s like to have to save up for things that make you feel like yourself, and I wanted to create something that gives people that same chance, a project that feels personal to me and connects directly with my fans.

You’ve been open about your autism diagnosis and the challenges you’ve faced. How has sharing your story impacted both you and your audience?

I was diagnosed with autism a few years ago, and it finally gave me answers. Not kidding, I used to think I wasn’t meant to be born. It showed me that being different doesn’t mean I was made wrong, just made different. A lot of people never get that clarity and feel misunderstood, so I share my story to say it’s okay, you’re not broken, being different is what makes you you, and there are people who will love you for it.

How important is it to you to use your platform for giving back and creating space for inclusivity?

The support people give me means a lot because they go out of their way to watch me, buy my merch, and listen to my music. I’m forever grateful for that. Giving back feels like the least I can do. I love that my audience includes people from all walks of life, and I’m proud that my community is kind, open, and accepting. I just want everyone to know they’re always welcome here.

How do you recharge and stay grounded with such a demanding creative schedule?

I’m lucky that my work is also my hobby. Creating is what I love most, so waking up and getting to do it every day never feels like a chore. Knowing there are people wanting to watch and enjoy what I make keeps me motivated. Consistency is everything to me, and I could never burn out when I see it as such a blessing to share what I love.

Looking ahead, what’s one dream project—whether in music, fashion, or content—you’d love to make a reality?

For music, I want to work with legends and real professionals to see how far someone can take my creative ideas. For fashion, I want to dive in completely. Be daring, break rules, and really be part of that world. And for content, I just want to keep growing and getting better. My dream down the line would be to direct something, because I’ve always loved the production side of film and bringing ideas to life behind the camera.