IN CONVERSATION WITH LUCAS WHITE-SMITH
interview by JANA LETONJA
Lucas White-Smith is redefining the modern multi-hyphenate. At just 24, the Sydney-born, London-based actor, model, and digital creator has carved out a unique space at the intersection of storytelling, high fashion, and digital influence. A go-to face for global powerhouses including BOSS, Dior Beauty, Louis Vuitton, Chanel, Prada, and YSL Beauté, Lucas brings a distinctive presence to every campaign. His digital world blends grounded masculinity with a refined lens on fitness, fashion, and travel, embodying a new generation of talent: magnetic, modern, and constantly evolving.
jacket and jeans LEVI’S X SACAI
t-shirt ZEGNA
jewellery SERGE DENIMES
shoes ALL SAINTS
You’ve worked with iconic fashion houses like Dior, Prada, and Louis Vuitton. Is there a campaign or shoot that felt like a real turning point for you?
I moved to London four years ago, and I think the real turning point wasn’t just one campaign, it was the fact that, as the new kid in the city, I already had strong relationships with iconic luxury brands like Dior, Prada, and Louis Vuitton. Looking back, it was the work I put in before relocating that laid the foundation. I didn’t realise it at the time, but that groundwork is what made the transition so impactful.
What does personal style mean to you, and how do you think it has evolved as your career has grown?
To me, personal style is about striking a balance between what fits the moment and what genuinely fits you. Over time, my style has evolved as I’ve become more confident in that balance. The no longer you go with the flow, the more naturally you start to feel inspired to explore what truly feels like you, and not just what’s expected.
jacket FRAME
shirt A DAY’S MARCH
jewellery SERGE DENIMES
jacket SIMONE ROCHA
tank top COS
jewellery SERGE DENIMES
How do you stay authentic on social media while working with such high-profile brands?
I stay authentic because, honestly, that’s what resonates most. The best approach is not to overthink it. These brands chose to work with me for a reason, and that in itself is reassuring. It helps me stay grounded and not feel the need to conform to anyone else’s standard.
Growing up in Sydney and now based in London, how have those different cultural landscapes influenced your outlook or your creative work?
Growing up in Australia was definitely a blessing, but it’s true that things can feel a little behind at times. Being in London completely shifted my perspective, it exposed me to a wider world, more diverse cultures, and creative ways of thinking that I hadn’t experienced before. It’s been hugely influential.
shirt, trousers and tie THE FRANKIE SHOP
coat MONÉ MONTE CARLO
shoes JIMMY CHOO
ring SERGE DENIMES
brooch and ring SKY DIAMOND
glasses CELINE
What do you think sets this new generation of talent apart in fashion and entertainment right now?
This generation has so much more freedom. People are exposed to bolder, more unconventional ideas, but also to the beauty of authenticity. Older generations were often more rigid about fitting into niches or presenting yourself a certain way, whereas now there’s a lot more room to explore and define yourself.
What’s one thing people often get wrong about your career or the way you present yourself online?
I hear a lot of “I thought you were going to be a dick,” which used to bother me, but now I kind of get it. It’s still not the norm for a guy to be posting photos and videos of himself online for work, so there’s a lot of assumption that comes with that. But I try to let the work speak for itself.
Looking ahead, what is coming up next for you?
Honestly? Who knows. That’s the blessing and the curse of working in this industry, you never quite know what’s coming next. And weirdly, that’s what makes it exciting.
shirt and trousers SÉFR
tank top INTIMISSIMI
belt vintage
jewellery SERGE DENIMES
TEAM CREDITS:
talent LUCAS WHITE-SMITH
photography RYAN SARADJOLA
styling CARLOTTA CONSTANT
grooming LUCA CHIRICO at The Only Agency
styling assistant PAV NAGRA
editor TIMI LETONJA
editorial director and interview JANA LETONJA