IN CONVERSATION WITH ZLATAN
Interview by Samo Šajn
Zlatan is a Nigerian street-hop star and entrepreneur. He went from humble beginnings in Ikorodu, Lagos, to performing on global stages. Known for hits like Zanku and Get Better with Fola, he blends street energy with Afropop and gospel vibes. His latest album, Symbol of Hope, shares his journey, struggles, and message of resilience for everyone chasing their dreams.
“Symbol of Hope” feels like your most personal album yet. What moment or experience pushed you to finally share this side of your story now?
This album is for everyone! The ghetto kids, the hustlers, those already living well, and even those still figuring it out. No matter who you are, there’s always another level to aspire to. My music has always had the streets at heart, but the streets represent more than just ghettos; we are all struggling in different streets of our lives, whether in a 9-5, as a business owner, or finding your way. I started this album two years ago with this theme in mind. It wasn’t just a random collection of songs. I reflected on my life, the sacrifices I’ve made and still make to get to the top. When I said, “I don’t see who get, wey no get again” on “Get Better,” it was an unspoken code for every hustler. My producer, Chechdaproducer, and I worked tirelessly, recording across different countries, to create something motivational, comforting, and a symbol of hope for everyone who listens.
“Get Better” with Fola has become a huge anthem. How did that collaboration happen and what made it the right song to lead this project?
Fola and I created “Get Better” as a voice of comfort. Even if we never meet those who need it, the music will reach them. Music is spiritual because it speaks where words cannot. Fola’s originality and storytelling connect with the same sincerity that defines my style, and when I heard the beat, I knew he had the special touch to carry this message of hope. The session was smooth, energies synced instantly, and by the time we had the hook, I knew the record held weight.
On tracks like “Demons” with Qing Madi you reveal the pressures and doubts behind the success. How hard was it to bring that honesty into your music?
For me, art must mirror the artist. Every track has a purpose before I start creating. Shout out to Qing Madi, her music connects strongly with that sincerity. In “Demons,” I wanted to paint a true picture of my struggles. People can tell when an artist is being superficial, and I always aim to keep my music real. It was easy to be vulnerable on this track because my art is a true reflection of myself.
Your journey from the streets of Ikorodu to global stages is legendary. What mindset or habits helped you push through the toughest moments along the way?
I learned to tell myself the truth and always remember where I come from and where I’m going. Fame doesn’t distract me; I focus on improving my music and life. Another key mindset is enjoying the work. Music is like oxygen to me. I’ve made hundreds of songs in the past two years, but only sixteen will release. Every song teaches me something about my art and myself. Staying confident, teachable, collaborative, resilient, and supportive helps me evolve, and that growth shows in my music.
This album blends street-hop, gospel energy, and Afrobeats melodies. How deliberate was that mix, and what do you hope listeners hear in the fusion?
I worked with Chechdaproducer on ten tracks, balancing my energetic groove with soothing tempos. After Zanku, I’ve fine-tuned my sound for wider audiences while keeping the street-hop core. I want listeners to connect deeply with the music and carry it across different moments in their lives, not just on the dancefloor.
You’re the only rapper to work with all three of Afrobeats’ “Big 3.” How have those collaborations influenced your growth and sound?
Working with the Big 3 was a special moment, more than just the cultural impact. Some other rappers have also collaborated with them, but I focus on strong connections and giving every song my energy. Everyone wants that Zlatan spice in their music, and I’m always ready to serve it.
With Zanku Records and your Zero To The World (ZTTW) fashion line, you’ve built a whole ecosystem. How do those ventures feed back into your music and your mission to inspire others?
ZTTW has created jobs and helped redefine our fashion style globally. Every time I see someone wearing a ZTTW piece, it reminds me of the optimism that inspired the brand. The same is true for Zanku Records, the dream is beyond just me, and many lives have been impacted. That fulfilment keeps me motivated to do more.
When a young listener plays Symbol of Hope from start to finish, what’s the one feeling or message you want them to take from it?
I want listeners to realize they’re not alone in their struggles and that there’s always hope for a better future, one where their lives could inspire others to stay hopeful as well.
