EXCLUSIVE PRINT EDITORIAL ‘ROCAILLE REVERIE’ BY I-DO

words by I-DO

In a quiet atelier in Amsterdam, a bookstand is being crafted. Not just any bookstand, but one shaped by the restless imagination of two worlds colliding: Numéro Netherlands and I-DO.

It began with a simple idea — to create a bookstand that could be more than a support, more than furniture. We wanted an object that can hold stories, not only physically but symbolically. The inspiration was personal. For our editor-in-chief, TIMOTEJ LETONJA, it came from old French romance films, from the drama of baroque forms, from the quiet persistence of ivy climbing forgotten walls. Under the creative direction of I-DO’s LISA WALS, these references took shape as a sculptural object — part design, part statement, a meeting point of fashion and art.

Think of Vanitas still life paintings — flowers about to wilt, candles about to go out — symbols of passing time. Fashion is no different: seasons move and fade. But print endures. This bookstand honours that endurance, reminding us that magazines are not just paper but vessels of culture and imagination.

The design plays with tension: between fantasy and reality, permanence and impermanence. Like COCTEAU’s La Belle et la Bête, it blurs the line between the ordinary and the elevated. Its curves recall baroque ornament; a presence that is both theatrical and grounded. By placing a magazine on it, the fleeting becomes lasting, the everyday becomes monumental.

The object’s form is shaped by ivy — a plant that grows slowly and persistently, always reaching upward. Ivy is a metaphor for ideas, for creativity that takes root and flourishes. Here, it winds itself around the structure, just as imagination wraps itself around design.

This is not a traditional product launch but a cultural experiment. The bookstand supports stories: literally, by holding the magazine; and symbolically, as a vessel of meaning, beauty and imagination. Each one is limited, numbered, rare. To own one is to hold a fragment of the story of Numéro Netherlands and I-DO, a marker of taste and awareness.

In the end, the bookstand is quiet in its function but powerful in its meaning. It reminds us why we still create objects and why print still matters. This is not a launch but a gesture. It lives between fashion and art, between the present and what endures.

TEAM CREDITS:

concept and creative direction by LISA WALS and TIMOTEJ LETONJA
design by I-DO
CGI by KILIAN VOS
Photography DANIEL SARS