PHENOMENA MAISON: BEAUTY WITH PURPOSE
words by NIA TOPALOVA
In the heart of Amsterdam, PHENOMENA Maison invites us on the ultimate beauty journey, with a conscious attitude towards health and mindfulness. Grounded in the art of appreciating oneself in the moment, PHENOMENA looks at beauty as a reflection of one’s inner self.
For YULIA REZNICHENKO, founder of PHENOMENA, treating yourself is not a luxury but a necessity that supports your health and natural beauty. Through her experiences as a woman navigating both personal and professional challenges, and with a Ukrainian background, she has found grounding in self-belief and self-care over the years. Yulia shares that many of PHENOMENA’s advanced treatments originate from the U.S. and Dubai, but also from Ukraine - a place close to her heart, where beauty, innovation, and resilience are deeply intertwined and profoundly celebrated. Beauty rituals play an essential role in the lives of Ukrainian women, who have long embodied resilience, strength and grace. For many, self-care rituals are not acts of vanity but quiet affirmations of strength, healing and identity. In a world that demands so much of us, caring for oneself becomes a powerful expression of inner resilience.
“Starting PHENOMENA was incredibly challenging,” Yulia explains. “My concept was considered too bold, too international for the Amsterdam beauty market. I heard ‘no’ many times. But I believed in the vision. I sold my home, invested everything I had and took the risk. Today, standing in front of PHENOMENA, I see that every obstacle was part of something extraordinary.”
Yulia has created a space that feels calm and welcoming, inspired by natural materials and textures of wood, silk and stone. From the scent of the spaces to the quality of each procedure, details are of great importance at PHENOMENA. Individuality and diversity are priorities for PHENOMENA’s community, with an international team embracing everyone’s vision. They have also made the conscious decision to escape stereotypes and beauty standards, catering to women and men of all ages with a focus on enhancing natural beauty and creating an unforgettable experience of harmony and relaxation.
With a full range of beauty, semi-medical and spa services, PHENOMENA offers a unique experience. Their menu of advanced skin treatments is carefully curated and designed to deliver visible and lasting transformation, including Morpheus8 and SkinPen microneedling, Lumecca IPL, Hydrafacial, OxyJet and Forma RF treatments, advanced facials and peeling treatments from VALMONT, iS CLINICAL, ZO Skin Health, SkinCeuticals, polynucleotide and peptide therapies, injectables, collagen stimulators and skin boosters, exosome therapy, as well as lifting and deep tissue facial massages. Their wide spectrum of beauty services even extends to hair, makeup and permanent makeup, brows and lashes, and manicure and pedicure, all offered in a luxurious setting.
To rejuvenate and restore balance to the mind and body, PHENOMENA’s spa treatments and therapies combine luxury, innovation and relaxation. Among their advanced therapies are RF body contouring - a non-invasive treatment that uses radiofrequency technology to lift, tighten and tone the skin, and Icoone Laser MED - an anti-cellulite and lymphatic drainage treatment that uses laser technology to improve skin texture, promote detoxification and reduce the appearance of cellulite. Signature massages, scrubs and body wraps from THALGO, STYX and SOTHYS offer an indulgent experience while nourishing, revitalising and restoring radiance to the skin. And for the utmost in deep relaxation and tranquillity, the NUVOLA Dry Floating Experience is one of its kind in the Netherlands - an innovative therapy offering stress-relief while floating in a dry, buoyant environment.
PHENOMENA’s approach to wellbeing is holistic, grounded in health and vitality. In collaboration with Precision Health Clinic, they offer innovative treatments designed to enhance quality of life. These scientifically backed therapies include NAD+ IV infusion, glutathione IV infusion, longevity optimisation and hormone optimisation.
The Maison shares the belief that beauty is a reflection of our inner world - our health, mind, emotions and confidence. With the goal of making their clients feel phenomenal, the Amsterdam-based sanctuary stands at the forefront of the shift from cosmetic treatments to regenerative care. “We’re changing how people relate to themselves,” Yulia explains. “That’s the power of beauty done right.”
