ALO YOGA OPENS TWO NEW SANCTUARIES IN AMSTERDAM
Following successful launches in London and Dublin, premium fashion and lifestyle brand Alo Yoga is expanding its presence in Europe with two new Sanctuaries in Amsterdam. Known for its luxury apparel rooted in mind-body wellness, Alo is proud to bring its holistic philosophy to the Netherlands.
The first location opens June 27 in Amsterdam’s iconic 9 Straatjes, at Wolvenstraat, covering 185 square meters. Set within the city’s famed canal district, this boutique introduces Alo’s signature studio-to-street collections for both men and women, alongside its refined wellness-focused design aesthetic. The second location, a 650 square meter flagship, will follow in Q3 2025 in the prestigious P.C. Hooftstraat, solidifying Alo’s presence in the heart of Dutch fashion culture.
“Amsterdam is a city deeply rooted in culture and consciousness — values that align naturally with Alo’s ethos,” says Danny Harris, Co-Founder and Co-CEO of Alo Yoga. “We’ve always been inspired by the city’s creative energy. Bringing Alo to this vibrant European capital feels like everything aligning — a chance to open our doors in a place that reflects who we are and what we stand for.”
To mark the opening of the 9 Straatjes Sanctuary, Alo will host a full week of community wellness programming from June 21 to 29. The lineup includes mat pilates, visualization and journaling workshops, breathwork sessions, and reformer pilates classes led by top local instructors.
In addition, Alo will debut the Alo Runners Club in Amsterdam, with its first community run taking place during the Grand Opening Weekend, led by Dutch wellness influencer Leah Broger. The Grand Opening Weekend will run from June 27 to 29 and is open to the public.
From elevated activewear and daily movement to transformative in-store experiences, Alo’s Amsterdam Sanctuaries reflect the brand’s ongoing mission to make mindful living and movement-based community accessible around the world.
