AMIRI UNVEILS THIS YEAR’S AUTUMN-WINTER CAMPAIGN

words NATALIE GAL

The AMIRI Autumn-Winter 2025 campaign is surrounded by the theme of Hollywood Noir. The gone but never forgotten beauty of cinema. The campaign features a series of short narrative films, all focused on Los Angeles and the individual stories the city holds.

The campaign features Miles Caton and Lucky Blue Smith, with cameos from Keith William Richards and Inde Navarrette. A heart-warming addition is Nara Smith, her voice appearing over the scene with her husband, Lucky Blue. Many classic Hollywood silhouettes appear, the tuxedos, the embroidered evening gowns, even gowns in delicate crochet.

The short movies, directed by Todd Tourso, are all about the golden age of Hollywood, that delicious moment in time which was so wrong but so right. Experimental, dramatic, brave, maybe even a bit cursed when we think of how short-lived this beautiful era was and how we wish we could have seen it with our own eyes. Without a doubt, a bow to the home of AMIRI and a bygone era every generation will always feel nostalgic for.