BOSS RETURNS AS TITLE SPONSOR OF BOSS OPEN TENNIS TOURNAMENT
BOSS returns in 2025 for its fourth consecutive year as the title sponsor of the BOSS OPEN. The house renewed its sponsorship of the Stuttgart-based ATP tournament until 2030, a special commitment to the region it calls home.
Tennis is getting a stylish upgrade this season as Taylor Fritz, BOSS ambassador and top player, steps onto the grass courts at Tennis Club Weissenhof dressed in the new BOSS Tennis capsule. He’s not the only one bringing serious game and sharp looks — fellow stars like Alexander Zverev, Ben Shelton, Félix Auger-Aliassime, and others will also represent BOSS as they compete.
According to Ays Daniel Grieder, CEO of HUGO BOSS: "The BOSS OPEN is both a commitment to tennis and a matter close to our hearts. We have therefore extended our partnership as title sponsor of the tournament until 2030 and further expanded our presence on site this year. Our goal is to offer visitors even more experience per square meter that goes beyond tennis, and allows them to fully enjoy the atmosphere and spirit BOSS stands for."
Visitors to the BOSS OPEN can shop the BOSS Tennis capsule — the same looks worn by Taylor Fritz — at the on-site BOSS pop-up store during the event. The collection includes BOSS-branded shorts, a signature performance polo, a quarter-zip, a breathable T-shirt, and a classic black cap, all designed for style, function and durability.
The BOSS OPEN runs from Saturday, June 7 to Sunday, June 15, 2025. Can’t make it in person? The BOSS Tennis collection and official tournament merchandise will also be available online and in select BOSS stores around the world.
