CANADA GOOSE STORE REOPENS ON AMSTERDAM’S P.C. HOOFSTRAAT

On Thursday, the whole of Amsterdam was basking in the sun, and the weather allowed us to enjoy the reopening of the Canada Goose store on Amsterdam’s P.C. Hooftstraat. Initially opened in 2021, the refreshed space celebrates the city’s vibrant culture and creativity while staying true to the brand’s rugged yet elegant identity.

Outside the store, we could grab a flower bouquet, and at the entrance, a glass of champagne was offered as a welcome.

Inside, the store looked bright and fresh, featuring amazing designs and art from artists. The space features a sophisticated design incorporating natural materials, such as flamed and Canettato oak, Calacatta Gold marble, and Fiori di Bosco stone. Unique artworks by Dutch artist Joris Kuipers and Canadian artist Xiaojing Yan add a creative dimension, reflecting themes of nature and human impact.

As a special feature for the reopening, we experienced a floral design session workshop that fit perfectly with the new vibe and design of the store. We could also write limited-edition postcards, all while exploring their latest Summer 2025 collection.

This reopening aligns with the brand’s expanding summer range and the launch of its “We Do Summer, Too” campaign, emphasizing performance and personal expression for every season.