CHOPARD: THE NEW CAMPAIGN WITH BELLA HADID

words by NATALIE GAL

The ‘L Heure du Diamant’ collection has been launched as an embodiment of opulence, precision, and contemporary vision. The collection is inspired by the 1970 Chopard jewellery timepiece and the guardians of Chopard, the Scheufele family's history.

In magnificent colours of pink opal, jade and blue agate the new "L Heure du Diamant" collection is distinctive and unique. Being only 15.70 millimetres in diameter and 2.90 millimetres thick the watch is lightweight, petite and comfortable.

Each piece is carefully designed and produced in Chopard's workshops in Switzerland, featuring V-shaped prongs, a technique pioneered by Karl Scheufele, that enables the diamonds to be set invisibly.

On top of it all, Bella Hadid is the chosen ambassador for the "L Heure du Diamant" collection, with her grace representing the fineness of the collection itself.