GANT AND CHÂTEAU DE THÉOULE LAUNCH CÔTE D’AZUR SUMMER GETAWAY
GANT joins forces with five-star hotel Château de Théoule and its beachside destination La Plage Blanche to bring the Spring/Summer 2025 campaign of the American Sportswear brand to life on the French Riviera. This collaboration introduces the "Summer Getaway" concept: a blend of timeless style, modern coastal ambiance, and relaxed luxury that guests are invited to experience firsthand.
Located directly on the shoreline with panoramic views of the Bay of Cannes, La Plage Blanche offers the perfect setting for this summer escape. Think Mediterranean cuisine, a laid-back atmosphere, and an effortlessly stylish backdrop.
"Through this collaboration, we want to build a direct connection with our audience by offering a real experience," says Fredrik Malm, EVP Global Commercial, Brand & Product at GANT. "La Plage Blanche captures the exact sense of ease and elegance that defines our summer collection."
The Summer Getaway is not only about fashion but also about mood and experience. Guests will discover curated books, beach games, and small surprises — ideal for sun lovers or those enjoying an apéritif at sunset.
"This partnership is a celebration of shared values: style, quality, and the joy of good living," says Château de Théoule. "Together with GANT, we have transformed La Plage Blanche into a place where calm, refinement, and the simplicity of summer come together."
Address
La Plage Blanche
55 Avenue de Lérins
06590 Théoule-sur-Mer, France
Opening Hours
May 22 to 31: open from 10:00, lunch served 12:00 to 15:00, closed Tuesdays and Wednesdays
June 1 to 11: open daily from 10:00, lunch from 12:00
June 12 to September 30: open daily from 10:00, lunch from 12:00 to 15:00, dinner from 19:00 to 22:00
The campaign focuses on clothing for every summer occasion, from elegant evening looks to comfortable beach-ready outfits. Originally inspired by Montauk, the story of the collection now continues with a new chapter in Théoule-sur-Mer. Guests will be able to shop the collection on-site, including summer essentials and exclusive beach towels.
