HARRY STYLES’ PLEASING STEPS INTO SEXUAL WELLNESS WITH ‘PLEASING YOURSELF’
words by DOMINIKA GŁOWACZ
editor MAREK BARTEK
Harry Styles, the founder of Pleasing, has always been open about his sexuality. Now his brand Pleasing entered the sexual wellness space with the launch of Pleasing Yourself. The collection features two cornerstone products: The Pleasing Double-Sided Vibrator, created in collaboration with renowned sex educator Zoe Ligon, and The Pleasing Lube, a premium, FDA-approved silicone lubricant.
images: courtesy of PLEASING
But more than just a product drop, Pleasing Yourself is a declaration. It represents sexual wellness as a space of connection, care, and self-discovery, far removed from outdated taboos or performative trends. The launch marks the brand's commitment to exploring pleasure through design, emotional depth, and cultural storytelling. From the marketing perspective, it was long coming, especially considering the suggestive nature of the brand’s name. Fans are looking forward to more products. Transparency, boldness, and the safe space that the brand is creating with all the products and campaigns are worth keeping an eye on and supporting.
Beyond just pleasure, Pleasing has also partnered with Planned Parenthood Federation of America to promote sexual health education. Together, they've built user-friendly guides and video content designed to provide individuals with accurate information. A special edition of "I'm for Planned Parenthood" condoms are to be distributed, raising awareness and advocacy.
images: courtesy of PLEASING
To celebrate the launch, a pop-up shop, the Pleasing Pleasure Shop, opened its doors in New York City for three days. The immersive experience allowed visitors to reflect, explore, and engage with the campaign in a deeply personal way with an opportunity to share an anonymous confession and put it on the wall. The space emphasised privacy, intimacy, and curiosity, capturing the brand's intention to encourage more open, inclusive and thoughtful conversations about pleasure.
As Creative Director Harry Lambert explains, “Pleasing Yourself embodies the brand's founding message: joy, care, and self-love. With products designed for a broad spectrum of bodies and desires, and storytelling that honours intimacy with humour and heart, this new chapter signals Pleasing's long-term dedication to wellness.”
