INSIDE PULL&BEAR’S SHAPES OF SUMMER EVENT AT CARRIÈRES DES LUMIÈRES

words by NATALIE GAL

PULL&BEAR’s latest collection pays tribute to Henri Matisse, capturing the spirit of his art, with a special campaign shot in, of course, Nice. The launch took place at Carrières des Lumières in Provence, featuring a live audiovisual performance by Oscar Zabala and an open-air dinner. The night was a gathering of creatives and artists, and we were proud to be part of on this unforgettable event.

It’s hard to define the work of Matisse. Since with the passage of time, he became more than just a defining artist, he became a concept of his own. A visionary, not only ahead of his time, but somehow ahead of ours too. His art still feels fresh, sacred, and yet so touchingly, deliciously human. His art is an ode to life, to simplicity, to the everyday.

source: pinterest.com

Now, PULL&BEAR captures that very essence, drawing inspiration from the great artist in their latest collection. With a colour palette of cobalt blue and white, accented by soft pinks and blacks, they’ve created a series of relaxed, comfortable silhouettes, giving new life into his legacy and bringing it to a new audience.

The capsule collection features cotton T-shirts, flowing over-shirts, and baggy trousers, designed for the spontaneity of a summer day at the beach. The campaign was shot in Nice, a tribute to the artist who lived and worked in this Mediterranean gem, its vibrancy is distinctly reflected in his work. Naturally, the brand also includes a range of accessories, bags, scarves, phone cases, caps, and beach towels, all featuring motifs inspired by his most iconic works: minimalist florals, plant outlines, and soft, lyrical calligraphy.

To unveil the collection, creatives and talents gathered at Carrières des Lumières in Provence, a monumental limestone quarry known for its immersive digital art experiences. The evening unfolded with an exhibition of the new pieces and a live audiovisual performance by Oscar Zabala, combining sound and visuals drawn from Matisse’s sensory universe.

The performance was followed by an unforgettable open-air dinner curated by chef Mathis Molinié, also echoing the artist’s aesthetics. It was definetly a night to remember, a celebration of Matisse’s art, his legacy and his immense heritage that lives on today.