LOUIS VUITTON BECOMES OFFICIAL PARTNER OF REAL MADRID
words by NATALIE GAL
Louis Vuitton has joined forces with the most decorated football club in history — one that’s brought together world-class talent since 1902. Undoubtedly, a legacy brand meets a legacy team. This isn’t LV’s first venture into elite sports. From the Paris 2024 Olympic and Paralympic Games to Formula 1, the house has a strong track record of designing for champions.
I have a confession, I don’t know much about football... but I do know fashion! And let me tell you — Pharrell Williams nailed this one. The wardrobe he designed is sleek, smooth, and effortlessly elegant. It’s made for the players’ international travels — aka those rare moments they’re not in training gear. The collection reflects refinement and comfort in equal measure, an ethos Louise Vuitton is known for.
The collection includes everything from a custom Horizon 55 carry-on to the iconic Keepall and Christopher backpack. There's even a toiletry bag and a passport holder. The house clearly went all out — and the result? A travel look that’s equal parts classy and cool. Oh, and the players? They look amazing, wearing it all with undeniable confidence.