MAHA AMSTERDAM TEAMS WITH NIKE TO REINVENT THE ICONIC T90 SHOX MAGIA

words by NATALIE GAL

Amsterdam gives home not only to us, but to Maha, a brand founded by Saskia van Hofwegen and Dian Iskandar, known for its comfortable, self-expressive, and high-quality women's streetwear. Now, the brand has teamed up with Nike to bring back the iconic T90 Shox Magia, creating an absolute gem!

Maha has collaborated with Nike to reimagine the iconic T90 Shox Magia. Originally designed for indoor football in 2003, this classic silhouette gets a modern update for everyday streetwear. You'll spot chrome accents and the special Maha Amsterdam x Nike logo. A limited-edition silver shade with an iridescent finish adds a luxurious, petrol-like sheen. For anyone who grew up in the 2000s, this shoe offers a perfect dose of nostalgia, bringing back those early fashion memories. And as an '04 baby myself, I can't help but adore the 2000s nostalgia this piece brings – those early fashion looks were truly my first impression of style!

This versatile shoe is perfect for anything: playing football, dancing to Y2K tunes, running to grab your daily dose of matcha, or hitting the gym after a long day in the office. As Saskia van Hofwegen explains, they created the Maha Amsterdam T90 Shox Magia to empower wearers to express themselves uniquely. According to her: "Shaped by culture and powered by community and creativity, we created the Maha Amsterdam T90 Shox Magia to empower our consumer to shape, speak, and move differently. The story behind the design was to create a silhouette that could tell and combine both our stories and influences—a dialogue between nostalgia and future, strength and softness, the feminine and the masculine. A silhouette that embodies balance and symbolizes how opposing forces can coexist in harmony.”