PRADA INTRODUCES NEW MASCULINE FRAGRANCE, PRADA PARADIGME, WITH TOM HOLLAND

words NATALIE GAL

Fan-favorite Tom Holland is officially the new global ambassador of the house. One of the most beloved actors of his generation, Tom is humble, kind, funny, and an all-around nice guy, not to mention his iconic role as Spider-Man and his early start on the West End stage at just 12.

“The Paradigme man” is confident but never overpowering, a man who rewrites the role of masculinity. A true gentleman, well…that’s exactly Tom Holland. According to Yann Andrea, Global Brand President of Prada Beauty: “Tom Holland is the unparalleled embodiment of Prada Paradigme. An extraordinary talent and a multifaceted entrepreneur, his authentic warmth and profound yet quiet confidence perfectly capture the fragrance’s essence and its exploration of ‘another way.’”

The scent is woody, fresh, amber, and smoky, a blend that carries Prada’s signature elegance and subtle sexiness. Principal Perfumer Marie Salamagne describes Paradigme as “an irresistibly harmonious experience of tension,” where the senses move between softness and freshness, strength and delicacy, power and subtlety.

Classic masculine notes are there, but with a hint of softness and florals. It’s a unique idea that truly rewrites a certain gender code, Prada is shifting the paradigm — quite literally. There’s no doubt this resonates with a growing societal push to rethink masculinity, and it’s always interesting to see these ideas rewritten in fashion. But perfumery is extra special, because these codes aren’t just visual or philosophical, they’re experienced through scent. Definitely food for thought for the fashion community!